Aurora Capital was undergoing a rebrand and needed new email templates that reflected its new identity. The original emails were basic and only text-based, the open and click rates were far below what they expected from their mailing lists. I designed and built new templates which utilised their brand and assets to give a fresh and exciting look to their emails. I introduced animated headers and created icons that helped identify the individual services they offered to their customers. They saw an increase in open and click-through rates on the new designs, and they requested a larger collection of email templates that they could use further to push their specific products with this style.
