HKC security wanted to breathe new life into their social posts and paid ads. Their current creatives were static and basic shots of their products in a white void. I created a template in After Effects that gives the visual motion and draws the attention of users who would otherwise scroll post it. The bright red of their brand easily becomes recognisable with the more posts and ads they continue to post, making the user's connection with the visual to the brand instant. The template created meant the videos could be produced very quickly and turn around time for a new product to post on their socials was cut by 80%.
Cruise and maritime voyages
Cruise & Maritime Voyages wanted to try a new approach with their social media strategy, and target a younger demographic. This meant trying a new form of creativity, which I suggested short form fast-paced animation; using kinetic type over beautiful landscape photographs.
FRESH EGO KID
Fresh Ego Kid wanted a new way to promote their lifestyle brand clothing, more specifically their varsity collection. They wanted to highlight the features of their new collection as well as present it in a way to differentiate it from their past collections. I used a combination of two photographs of the product worn by models with animated text to up the level of user engagement with social posts and ads.