Smeetz are a unified, data-driven and dynamic pricing-oriented commerce who are breaking ground in UK attractions and cultural venues. They filmed a case study at a client's venue; around 2 hours of footage including interviews, aerial drone shots and customers enjoying their day at their leisure park. They wanted to utilise the footage for more than a case study and create video ads for LinkedIn and other social media platforms.
I introduced the idea of using motion type to allow their ads to be seen and understood with and without audio. They needed to make people stop scrolling and pay attention, even if that meant they didn't unmute the ad.
I combined the footage with pulled quotes from some of their interviews along with an upbeat backing track to capture the right mood they were targeting with these ads. I used Adobe Premier to adjust the footage while animating the typography in Aftereffects.
I introduced the idea of using motion type to allow their ads to be seen and understood with and without audio. They needed to make people stop scrolling and pay attention, even if that meant they didn't unmute the ad.
I combined the footage with pulled quotes from some of their interviews along with an upbeat backing track to capture the right mood they were targeting with these ads. I used Adobe Premier to adjust the footage while animating the typography in Aftereffects.
